Ferrari | Joe's Car Blog

Ferrari in Formula 1

August 17, 2010 at 10:52 am Filed in:Ferrari No Comments

Ferrari is both a legend and a myth in racing. It has one of the unique and astounding success stories ever heard in race history. The brand, Ferrari, is worth more than Google, IBM, Nike and Mercedes. Its success story, in fact is unparalleled. Ferrari is known everywhere in the world from Germany, Italy, Japan, Australia, India, South America and so on. Yet they have never spent a single penny in advertisement or communications.

Formula 1 has always been a masculine affair and a people from all over the world watch the events that are happening in this particular race with awe. Ferrari is the unofficial symbol of strength and dignity and people watch the legendary names like Schumacher with awe and a lot of envy.

Ferrari might implement hybrid option for its entire lineup

March 11, 2010 at 8:32 am Filed in:Ferrari 1 Comment

Around the globe, governments are tightening their environmental policies as they give in to the demand of their people to lower greenhouse gas production. In the US, for example, the fuel economy of fleets by 2016 should be 35.5 mpg. In Europe, CO2 emission is targeted to go down and might have detrimental effect on the sales figures of carmakers like Ferrari.

Ferrari engineers are working really hard to bring the CO2 emission and fuel consumption of their engines down. The brand though wants to be green without sacrificing the performance of their vehicles.

The Italian car manufacturer has been looking into technologies which they can apply for their future lineup. At the recent Geneva Motor Show, they unveiled a concept car called 599 HY-KERS which featured the new hybrid technology.

The HY-KERS makes use of an electric motor that boosts the power of the engine during low speed running and during high load situation. The power is transferred without any problem from the electric motor to the engie as it goes via one of the clutches of the dual gearbox setup.